The Responsibility of a New York Times Op-Ed Piece
Posted in Newsletter Articles Authors’ missed opportunity to start a dialogue replaced by hyperbole, selective statistics and a mean-spirited sensibility.read more
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Social Media as the New Newspaper
Posted in Blog, Fertility Marketing, Infertility Marketing Have we marketers already forgotten the newspaper? Sometimes it seems like we have it. But it is important to remember what newspapers are — or used to be — in order to be successful in social media. So let’s have a refresher course. Newspapers were delivered every morning to our front door steps by the paper boy or paper girl. They were filled with news articles about the...read more
Are You Paying Too Much or Too Little Attention to Your Competition?
Posted in Blog, Fertility Marketing, Infertility Marketing Is Embracing the Competition the New Black? We’ve all been there: worrying about what our competitors are doing, wishing we had thought of their great idea, regretting we hadn’t made more sales calls or anguishing over the possibility of lost market share. It’s easy to get upset about an aggressive competitor, but is that the best business approach? Perhaps not. What if you were...read more
The Marketing Mix: Product
Posted in Blog Can You Build a Better Mousetrap? Product is one of the most important components of the Marketing Mix. You must produce an excellent product or service that customers want to buy. Otherwise, all the promotional techniques money can buy will not sell it in the marketplace. Continually evaluate your product or service by obtaining advice from the group who matters most: your customers. Frequent,...read more
The Marketing Mix: Price
Posted in Blog Price: Is it Right? Correct pricing can be one of the most perplexing components of the marketing mix. Companies need to cover their costs and make a profit, but they must also be competitive and meet market demand and expectation. Good market research will provide essential clues to solving the pricing riddle. At whatever the price, customers must perceive a value to your product or service, or...read more
