Abington Reproductive Medicine

Setting a Course for a New Corporate Image

Davidson Communications and Pixellente! partnered to create a new brand with a new logo as well as to produce a state-of-the-art Website for Abington Reproductive Medicine, a Pennsylvania-based clinic with five locations in the greater Philadelphia region. Its former Website looked old fashioned and was not compatible with new browsers and devices; it did not reflect the type of advanced reproductive medical care Abington offered.

After extensive communication with its marketing staff, Davidson Communications and Pixellente provided Abington with the following:

  • Created a new logo incorporating a butterfly pollinating a flower, using a purple/green palette.
  • The logo was the foundation for the nature theme used to design the Website.
  • The new website has a slider on the home page where Abington can feature services and achievements it wants to highlight.
  • One of the featured sliders is a map where viewers can click on the location they want to visit and get Google Maps directions.
  • “Call to Action” tabs on the home page, making it easy for potential patients or egg donors access services and information.
  • A Content Management System (CMS) so Abington staff members can make changes on the fly.

Here are the “before” and “after” shots. Click on each to enlarge.

Old Abington Website

New Abington Website

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