The Responsibility of a New York Times Op-Ed Piece
Posted in Newsletter Articles Authors’ missed opportunity to start a dialogue replaced by hyperbole, selective statistics and a mean-spirited sensibility.read more
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To Baby or Not To Baby: That is the Question
Posted in Blog, Newsletter Articles Most fertility clinics have grappled with this question. Should they use a photo of a baby in an advertisement or brochure? Though many clinics regularly use babies as part of their marketing campaigns, others feel the sight of a baby is a painful experience for many of their potential patients — an excruciating reminder of a long sought yet unattainable dream. Traditionally, marketing...read more
How Should the Infertility Field Respond to Eggsploitation?
Posted in Blog, Newsletter Articles Maybe you’ve seen its horrific trailer or have heard about it through the professional grapevine. And perhaps you’re thinking that it is just one more in a long line of attacks on the infertility field that will go away of its own accord. That may or may not be happen, But here are a few reasons why I think every infertility provider should be aware of the film and its creator, see...read more
Fertility Patient Seminars: Dead or Alive?
Posted in Blog, Newsletter Articles Patient seminars have long been a staple of many clinics’ marketing plans — for very good reasons. They are great ways to impart information and expertise to fertility consumers, plus they give potential patients the opportunity to meet the clinic’s physicians and other staff members and, perhaps, tour the facilities. But some administrators and physicians consider patient...read more
Rafflegate: Infertility Marketing Gone Wild or Much Ado About Nothing?
Posted in Newsletter Articles Yet another infertility “scandal,” but this time it’s occurring across the pond and concerns those “ugly American” advertisers and infertility marketers! The brouhaha erupted after an American fertility clinic and its British partner organized a patient education seminar in London where they raffled a free egg donation cycle as a way to attract participants. The...read more
What Patients Really Want From Fertility Marketing
Posted in Newsletter Articles Are You Reading Your Daily Blog Roll? Remember “What Women Want,” the movie starring an unmentionable male movie star as a chauvinistic (art imitating life) advertising executive who could read women’s minds? His “gift,” incurred after he accidentally hit his head, helped him achieve a better understanding of the opposite sex both professionally and personally. It...read more
The 80/20 Rule: Are You Using it to Your Advantage?
Posted in Newsletter Articles You’ve probably heard of the 80/20 rule, but are you using it advantageously in your marketing efforts? Use the 80/20 Rule to Your Marketing Advantage In the early 1900’s, an Italian economist named Vilfredo Pareto formulated this concept from his observation that 80% of the land in Italy was owned by the wealthiest 20% of the population. Later he...read more
