Twitter Tips for Infertility Providers

Posted in Blog, Marketing, Social Media, Twitter The Queen of England is on Twitter. Should your fertility company be on it too? Stymied about how to start engaging on Twitter? It seems like everyone is tweeting, even the Queen of England has a Twitter handle @BritishMonarchy. But does that mean your company will benefit from it? Well that depends on your goals and objectives, as well as how much time and resources you are ready to...
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Social Media as the New Newspaper

Posted in Blog, Fertility Marketing, Infertility Marketing Have we marketers already forgotten the newspaper? Sometimes it seems like we have it. But it is important to remember what newspapers are — or used to be — in order to be successful in social media. So let’s have a refresher course. Newspapers were delivered every morning to our front door steps by the paper boy or paper girl. They were filled with news articles about the...
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