5 Reasons to Use Health Care Awareness Periods to Enhance Your Social Media Efforts

Posted in Blog, Fertility Marketing, Infertility Marketing Some are days, others are weeks or months. Congress has designated many of them as the official period to bring awareness to various health conditions. National Infertility Awareness Week, for example, is observed starting during the last week of April. Every fertility provider should, in my opinion, start making plans to commemorate that week with both on and off line activities. But there are...
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Twitter Tips for Infertility Providers

Posted in Blog, Marketing, Social Media, Twitter The Queen of England is on Twitter. Should your fertility company be on it too? Stymied about how to start engaging on Twitter? It seems like everyone is tweeting, even the Queen of England has a Twitter handle @BritishMonarchy. But does that mean your company will benefit from it? Well that depends on your goals and objectives, as well as how much time and resources you are ready to...
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Social Media as the New Newspaper

Posted in Blog, Fertility Marketing, Infertility Marketing Have we marketers already forgotten the newspaper? Sometimes it seems like we have it. But it is important to remember what newspapers are — or used to be — in order to be successful in social media. So let’s have a refresher course. Newspapers were delivered every morning to our front door steps by the paper boy or paper girl. They were filled with news articles about the...
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Words Matter: What Language Does Your Clinic Speak?

Posted in Blog, Fertility Marketing, Infertility Marketing By guest contributor Kristen Magnacca As a busy health care provider, it’s easy to sometimes lose sight of your interactions with clients and patients, i.e., you can’t see the forest for all the trees. Your day is jam packed with patient appointments and administrative meetings. You have a pile of journals on your desk waiting to be read. Your staff might feel the same way too. Too...
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Online Reputation Management

Posted in Blog, Fertility Marketing, Infertility Marketing Accentuate the Positive Remember Accentuate the Positive, that classic 40’s-era song that spread a positive message during a dark period before the end of World War II? Eliminate the negative, accentuate the positive, don’t mess with Mr. In-Between: these three lines all have applicability when you are trying to present a positive image to your potential customers. Even if their...
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The New Marketing Reality: Opportunities and Challenges for Fertility Practices and Agencies

Posted in Blog, Fertility Marketing, Infertility Marketing I don’t need to tell fertility providers about the toll the recession is taking on the infertility field: how couples are putting their baby plans on hold; how those needing infertility treatment are finding it difficult to pay for it when credit has stopped flowing or if they are fearful of losing their jobs and/or insurance coverage; or how some experts are predicting a 20% decrease in...
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Are You Paying Too Much or Too Little Attention to Your Competition?

Posted in Blog, Fertility Marketing, Infertility Marketing Is Embracing the Competition the New Black? We’ve all been there: worrying about what our competitors are doing, wishing we had thought of their great idea, regretting we hadn’t made more sales calls or anguishing over the possibility of lost market share. It’s easy to get upset about an aggressive competitor, but is that the best business approach? Perhaps not. What if you were...
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