Twitter Tips for Infertility Providers

Posted in Blog, Marketing, Social Media, Twitter The Queen of England is on Twitter. Should your fertility company be on it too? Stymied about how to start engaging on Twitter? It seems like everyone is tweeting, even the Queen of England has a Twitter handle @BritishMonarchy. But does that mean your company will benefit from it? Well that depends on your goals and objectives, as well as how much time and resources you are ready to...
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The Responsibility of a New York Times Op-Ed Piece

Posted in Newsletter Articles Authors’ missed opportunity to start a dialogue replaced by hyperbole, selective statistics and a mean-spirited sensibility.
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Social Media as the New Newspaper

Posted in Blog, Fertility Marketing, Infertility Marketing Have we marketers already forgotten the newspaper? Sometimes it seems like we have it. But it is important to remember what newspapers are — or used to be — in order to be successful in social media. So let’s have a refresher course. Newspapers were delivered every morning to our front door steps by the paper boy or paper girl. They were filled with news articles about the...
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Online Reputation Management

Posted in Blog, Fertility Marketing, Infertility Marketing Accentuate the Positive Remember Accentuate the Positive, that classic 40’s-era song that spread a positive message during a dark period before the end of World War II? Eliminate the negative, accentuate the positive, don’t mess with Mr. In-Between: these three lines all have applicability when you are trying to present a positive image to your potential customers. Even if their...
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Are You Paying Too Much or Too Little Attention to Your Competition?

Posted in Blog, Fertility Marketing, Infertility Marketing Is Embracing the Competition the New Black? We’ve all been there: worrying about what our competitors are doing, wishing we had thought of their great idea, regretting we hadn’t made more sales calls or anguishing over the possibility of lost market share. It’s easy to get upset about an aggressive competitor, but is that the best business approach? Perhaps not. What if you were...
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