The Marketing Mix: Place

Posted in Blog Location, Location, Location For many businesses, place is one of the most important aspects of the marketing mix. Restaurants, stores, medical offices and similar establishments need to be in the right location to attract the right customers. Many companies use distribution networks and/or a sales force, so location is a less important consideration for them. For others, the world wide Web has...
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To Baby or Not To Baby: That is the Question

Posted in Blog, Newsletter Articles Most fertility clinics have grappled with this question. Should they use a photo of a baby in an advertisement or brochure? Though many clinics regularly use babies as part of their marketing campaigns, others feel the sight of a baby is a painful experience for many of their potential patients — an excruciating reminder of a long sought yet unattainable dream. Traditionally, marketing...
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Infertility Marketing is More than the Flavor of the Month

Posted in Blog Thought you might be interested in this post from Seth Godin’s blog. Seth is considered by many to be one of the godfathers of social media marketing. What I like most about him is that his writing is short, concise and pithy. He does not mince words, but gets straight to the point. I really enjoyed this blog because it defines why I chose to specialize in infertility marketing. I love...
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Fertility Patient Seminars: Dead or Alive?

Posted in Blog, Newsletter Articles Patient seminars have long been a staple of many clinics’ marketing plans — for very good reasons. They are great ways to impart information and expertise to fertility consumers, plus they give potential patients the opportunity to meet the clinic’s physicians and other staff members and, perhaps, tour the facilities. But some administrators and physicians consider patient...
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Rafflegate: Infertility Marketing Gone Wild or Much Ado About Nothing?

Posted in Newsletter Articles Yet another infertility “scandal,” but this time it’s occurring across the pond and concerns those “ugly American” advertisers and infertility marketers! The brouhaha erupted after an American fertility clinic and its British partner organized a patient education seminar in London where they raffled a free egg donation cycle as a way to attract participants. The...
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