Posted in Newsletter Articles
Authors’ missed opportunity to start a dialogue replaced by hyperbole, selective statistics and a mean-spirited sensibility. read more
Posted in Blog, Fertility Marketing, Infertility Marketing
Have we marketers already forgotten the newspaper? Sometimes it seems like we have it. But it is important to remember what newspapers are — or used to be — in order to be successful in social media.
So let’s have a refresher course. Newspapers were delivered every morning to our front door steps by the paper boy or paper girl. They were filled with news articles about the... read more
Posted in Blog, Fertility Marketing, Infertility Marketing
Accentuate the Positive
Remember Accentuate the Positive, that classic 40’s-era song that spread a positive message during a dark period before the end of World War II?
Eliminate the negative, accentuate the positive, don’t mess with Mr. In-Between: these three lines all have applicability when you are trying to present a positive image to your potential customers. Even if their... read more
Posted in Blog, Fertility Marketing, Infertility Marketing
Is Embracing the Competition the New Black?
We’ve all been there: worrying about what our competitors are doing, wishing we had thought of their great idea, regretting we hadn’t made more sales calls or anguishing over the possibility of lost market share. It’s easy to get upset about an aggressive competitor, but is that the best business approach? Perhaps not.
What if you were... read more
Posted in Blog
Can You Build a Better Mousetrap?
Product is one of the most important components of the Marketing Mix. You must produce an excellent product or service that customers want to buy. Otherwise, all the promotional techniques money can buy will not sell it in the marketplace.
Continually evaluate your product or service by obtaining advice from the group who matters most: your customers. Frequent,... read more