Social Media as the New Newspaper

Have we marketers already forgotten the newspaper? Sometimes it seems like we have it. But it is important to remember what newspapers are — or used to be — in order to be successful in social media. So let’s have a refresher course. Newspapers were delivered every morning to our front door steps by the paper boy or paper girl. They were filled with news articles about the...
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Infertility Advertising: Show Me the ROI

Eenie, meenie, miney mo, which advertisement is a go? One of the most confusing aspects of running a marketing program is figuring out which advertising vehicles will give you the best return on investment while simultaneously attracting new patients/clients and branding your company. On any given day, the person in charge of advertising for your clinic or agency can be bombarded with sales...
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