Dr. Craig Sweet, medical director and founder of Embryo Donation International (EDI), hired Davidson Communications to round out its marketing team by providing specific infertility marketing expertise.

Terri Davidson has been instrumental in helping EDI formulate a marketing plan to reach three target markets: potential donors, potential recipients and professional colleagues. She has worked with other team members and Dr. Sweet to develop social media, public relations and sales strategies and tactics. Additionally, Davidson provides marketing communication activities, including editing EDI’s Website, blogs and newsletters.