The Responsibility of a New York Times Op-Ed Piece

Posted in Newsletter Articles Authors’ missed opportunity to start a dialogue replaced by hyperbole, selective statistics and a mean-spirited sensibility.
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Words Matter: What Language Does Your Clinic Speak?

Posted in Blog, Fertility Marketing, Infertility Marketing By guest contributor Kristen Magnacca As a busy health care provider, it’s easy to sometimes lose sight of your interactions with clients and patients, i.e., you can’t see the forest for all the trees. Your day is jam packed with patient appointments and administrative meetings. You have a pile of journals on your desk waiting to be read. Your staff might feel the same way too. Too...
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Online Reputation Management

Posted in Blog, Fertility Marketing, Infertility Marketing Accentuate the Positive Remember Accentuate the Positive, that classic 40’s-era song that spread a positive message during a dark period before the end of World War II? Eliminate the negative, accentuate the positive, don’t mess with Mr. In-Between: these three lines all have applicability when you are trying to present a positive image to your potential customers. Even if their...
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Are You Paying Too Much or Too Little Attention to Your Competition?

Posted in Blog, Fertility Marketing, Infertility Marketing Is Embracing the Competition the New Black? We’ve all been there: worrying about what our competitors are doing, wishing we had thought of their great idea, regretting we hadn’t made more sales calls or anguishing over the possibility of lost market share. It’s easy to get upset about an aggressive competitor, but is that the best business approach? Perhaps not. What if you were...
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The Marketing Mix: Product

Posted in Blog Can You Build a Better Mousetrap? Product is one of the most important components of the Marketing Mix. You must produce an excellent product or service that customers want to buy. Otherwise, all the promotional techniques money can buy will not sell it in the marketplace. Continually evaluate your product or service by obtaining advice from the group who matters most: your customers. Frequent,...
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