The Marketing Mix: Product

Posted in Blog Can You Build a Better Mousetrap? Product is one of the most important components of the Marketing Mix. You must produce an excellent product or service that customers want to buy. Otherwise, all the promotional techniques money can buy will not sell it in the marketplace. Continually evaluate your product or service by obtaining advice from the group who matters most: your customers. Frequent,...
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The Marketing Mix: Price

Posted in Blog Price: Is it Right? Correct pricing can be one of the most perplexing components of the marketing mix. Companies need to cover their costs and make a profit, but they must also be competitive and meet market demand and expectation. Good market research will provide essential clues to solving the pricing riddle. At whatever the price, customers must perceive a value to your product or service, or...
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The Marketing Mix: Place

Posted in Blog Location, Location, Location For many businesses, place is one of the most important aspects of the marketing mix. Restaurants, stores, medical offices and similar establishments need to be in the right location to attract the right customers. Many companies use distribution networks and/or a sales force, so location is a less important consideration for them. For others, the world wide Web has...
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The Marketing Mix: People

Posted in Blog People: The Heart of Every Organization Your employees who interact with customers can contribute to your success or failure. It’s your choice. Your company can produce a great product or service that is exactly what your target market wants and needs and which is priced right and promoted with ease. But your downfall happens when the public interacts with your employees. This is why...
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The 80/20 Rule: Are You Using it to Your Advantage?

Posted in Newsletter Articles You’ve prob­a­bly heard of the 80/20 rule, but are you using it advan­ta­geously in your mar­ket­ing efforts? Use the 80/20 Rule to Your Mar­ket­ing Advantage In the early 1900’s, an Ital­ian econ­o­mist named Vil­fredo Pareto for­mu­lated this con­cept from his obser­va­tion that 80% of the land in Italy was owned by the wealth­i­est 20% of the pop­u­la­tion. Later he...
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