Giving Voice to the Voice of the Professional Science Master’s Movement

Davidson Communications initially was commissioned to develop a marketing plan for the National Professional Science Master’s Association (NPSMA), the newly launched trade association of colleges and universities offering professional science master’s degree programs. The marketing plan provided an in-depth analysis of the NPSMA key target markets, its challenges and opportunities, and the strategies and tactics they should use to grow the organization. We conducted a marketing audit with board members, students and alumni, employers that hired PSM graduates and other important constituencies. DC also provided media relations for its conference and designed and wrote: five brochures and two pocket folders aimed at its customer groups; a flyer for its annual conference; and a sales flyer for a biotechnology conference.