Twitter Tips for Infertility Providers

Posted in Blog, Marketing, Social Media, Twitter The Queen of England is on Twitter. Should your fertility company be on it too? Stymied about how to start engaging on Twitter? It seems like everyone is tweeting, even the Queen of England has a Twitter handle @BritishMonarchy. But does that mean your company will benefit from it? Well that depends on your goals and objectives, as well as how much time and resources you are ready to...
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Infertility Advertising: Show Me the ROI

Posted in Blog Eenie, meenie, miney mo, which advertisement is a go? One of the most confusing aspects of running a marketing program is figuring out which advertising vehicles will give you the best return on investment while simultaneously attracting new patients/clients and branding your company. On any given day, the person in charge of advertising for your clinic or agency can be bombarded with sales...
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