Finding the Right Vehicles to Take Kristen Magnacca to the Top of Her Game
Kristen Magnacca had written two books by the time Terri Davidson starting working with her. But Ms. Davidson took Kristen’s game to the next level and helped her become an an award-winning infertility author with Ms. Magnacca’s receipt of the inaugural Hope Award for Best Book, Coping, from RESOLVE: The National Infertility Association.
Terri first assisted Ms. Magnacca to formulate a marketing plan and strategy focusing on helping infertility clinics strengthen patient/client relationships. Additionally, Ms. Davidson was able to secure a coveted speaking engagement for Kristen Magnacca at the 2009 Annual Meeting of the American Society for Reproductive Medicine, where she spoke to a crowd of over 200 attendees. Since then, Davidson has been able to book several additional national and international presentations for Magnacca from those who were wowed by her ASRM talk.
- Media relations: Articles in the Sandwich Broadcaster; Springfield Republican, Cape Cod Women Online, The Chicopee Register, momlogic.com, and blog relationships with Fertility Authority, Fertility Ties, The American Fertility Association, Bubtree Fertility Clinic
- Radio interviews: Conceive OnAir; Dawn Davenport “Creating a Family Program;” Jordan Rich of WBZ-Radio
- Public Relations: Media outreach during National Infertility Awareness Week and Valentine’s Day
- Created and maintained Facebook fan page
- New logo and Website