The Responsibility of a New York Times Op-Ed Piece
Posted in Newsletter Articles Authors’ missed opportunity to start a dialogue replaced by hyperbole, selective statistics and a mean-spirited sensibility.read more
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Are You Paying Too Much or Too Little Attention to Your Competition?
Posted in Blog, Fertility Marketing, Infertility Marketing Is Embracing the Competition the New Black? We’ve all been there: worrying about what our competitors are doing, wishing we had thought of their great idea, regretting we hadn’t made more sales calls or anguishing over the possibility of lost market share. It’s easy to get upset about an aggressive competitor, but is that the best business approach? Perhaps not. What if you were...read more
Rafflegate: Infertility Marketing Gone Wild or Much Ado About Nothing?
Posted in Newsletter Articles Yet another infertility “scandal,” but this time it’s occurring across the pond and concerns those “ugly American” advertisers and infertility marketers! The brouhaha erupted after an American fertility clinic and its British partner organized a patient education seminar in London where they raffled a free egg donation cycle as a way to attract participants. The...read more
What Patients Really Want From Fertility Marketing
Posted in Newsletter Articles Are You Reading Your Daily Blog Roll? Remember “What Women Want,” the movie starring an unmentionable male movie star as a chauvinistic (art imitating life) advertising executive who could read women’s minds? His “gift,” incurred after he accidentally hit his head, helped him achieve a better understanding of the opposite sex both professionally and personally. It...read more
The 80/20 Rule: Are You Using it to Your Advantage?
Posted in Newsletter Articles You’ve probably heard of the 80/20 rule, but are you using it advantageously in your marketing efforts? Use the 80/20 Rule to Your Marketing Advantage In the early 1900’s, an Italian economist named Vilfredo Pareto formulated this concept from his observation that 80% of the land in Italy was owned by the wealthiest 20% of the population. Later he...read more
