Web Site Planning, Design, Development and Copywriting
Does your Website stand out in the Internet ocean? We will help you focus on the type of Website that meets your needs, fits your budget and which will make your clients say “Wow!”
A Website should be the centerpiece of your marketing communications strategy and a springboard for a social media presence. Davidson Communications has partnered with Pixellente Design! to provide comprehensive Web services to health, infertility, nonprofit and small business providers. Davidson Communications oversees the Website planning process; coordinates the design and programming with Pixellente!; conducts copywriting, editing and SEO services; and provides overall project management. Pixellente! provides design, programming and content management services.
Search Engine Optimization
You’ve invested in the Website, so where are the customers?
The best designed Website in the world won’t amount to a hill of beans if customers can’t find it. That’s why your Website needs to be optimized so search engines like Google, Bing and Yahoo rank your site in searches for keywords your customers use to find the products and services you offer.
Must-do SEO
• MetaData: This includes refining title tags and keywords and adding meta descriptions, relevant keywords to text on each page, h1 and h2 headers (where appropriate), alt text to images, and internal links.
• Creating additional Web pages
• Site map XHTML page and Google registration
• Account management
Should Do SEO
• Linking: Establishing inbound links with relevant companies and organizations linking to Web site; commenting and leaving web site address on blogs; and other methodologies.
• Press releases: Distributing press releases on Web wire services, which provide linkage. Also obtaining actual press coverage on media web sites, which search engines find to be “very important” links because of their high traffic.
• Social media: Engaging in blogs and other social media like Facebook, Twitter and LinkedIn.
