The Marketing Mix: Product

Can You Build a Better Mousetrap?
Product is one of the most important components of the Marketing Mix. You must produce an excellent product or service that customers want to buy. Otherwise, all the promotional techniques money can buy will not sell it in the marketplace.

Continually evaluate your product or service by obtaining advice from the group who matters most: your customers. Frequent, easy to complete customer satisfaction surveys; focus groups; suggestions boxes; and other techniques are just some of the methods you can use to help build a better mousetrap. 

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