The Marketing Mix: Promotions

Posted in Blog Which Tactics Are Right For Your Company? Advertising, public relations, sales, direct mail? So many choices, so little time, money and resources! Once you have reviewed and evaluated the other “P’s” of the Marketing Mix, it is time to decide which techniques will work best to increase business and brand awareness. In fact, at this point, choosing the right techniques will be easy because...
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The Marketing Mix: Product

Posted in Blog Can You Build a Better Mousetrap? Product is one of the most important components of the Marketing Mix. You must produce an excellent product or service that customers want to buy. Otherwise, all the promotional techniques money can buy will not sell it in the marketplace. Continually evaluate your product or service by obtaining advice from the group who matters most: your customers. Frequent,...
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The Marketing Mix: Price

Posted in Blog Price: Is it Right? Correct pricing can be one of the most perplexing components of the marketing mix. Companies need to cover their costs and make a profit, but they must also be competitive and meet market demand and expectation. Good market research will provide essential clues to solving the pricing riddle. At whatever the price, customers must perceive a value to your product or service, or...
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The Marketing Mix: Place

Posted in Blog Location, Location, Location For many businesses, place is one of the most important aspects of the marketing mix. Restaurants, stores, medical offices and similar establishments need to be in the right location to attract the right customers. Many companies use distribution networks and/or a sales force, so location is a less important consideration for them. For others, the world wide Web has...
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The Marketing Mix: People

Posted in Blog People: The Heart of Every Organization Your employees who interact with customers can contribute to your success or failure. It’s your choice. Your company can produce a great product or service that is exactly what your target market wants and needs and which is priced right and promoted with ease. But your downfall happens when the public interacts with your employees. This is why...
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To Baby or Not To Baby: That is the Question

Posted in Blog, Newsletter Articles Most fertility clinics have grappled with this question. Should they use a photo of a baby in an advertisement or brochure? Though many clinics regularly use babies as part of their marketing campaigns, others feel the sight of a baby is a painful experience for many of their potential patients — an excruciating reminder of a long sought yet unattainable dream. Traditionally, marketing...
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Infertility Advertising: Show Me the ROI

Posted in Blog Eenie, meenie, miney mo, which advertisement is a go? One of the most confusing aspects of running a marketing program is figuring out which advertising vehicles will give you the best return on investment while simultaneously attracting new patients/clients and branding your company. On any given day, the person in charge of advertising for your clinic or agency can be bombarded with sales...
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