5 Reasons to Use Health Care Awareness Periods to Enhance Your Social Media Efforts

Posted in Blog, Fertility Marketing, Infertility Marketing Some are days, others are weeks or months. Congress has designated many of them as the official period to bring awareness to various health conditions. National Infertility Awareness Week, for example, is observed starting during the last week of April. Every fertility provider should, in my opinion, start making plans to commemorate that week with both on and off line activities. But there are...
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Twitter Tips for Infertility Providers

Posted in Blog, Marketing, Social Media, Twitter The Queen of England is on Twitter. Should your fertility company be on it too? Stymied about how to start engaging on Twitter? It seems like everyone is tweeting, even the Queen of England has a Twitter handle @BritishMonarchy. But does that mean your company will benefit from it? Well that depends on your goals and objectives, as well as how much time and resources you are ready to...
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The Responsibility of a New York Times Op-Ed Piece

Posted in Newsletter Articles Authors’ missed opportunity to start a dialogue replaced by hyperbole, selective statistics and a mean-spirited sensibility.
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Social Media as the New Newspaper

Posted in Blog, Fertility Marketing, Infertility Marketing Have we marketers already forgotten the newspaper? Sometimes it seems like we have it. But it is important to remember what newspapers are — or used to be — in order to be successful in social media. So let’s have a refresher course. Newspapers were delivered every morning to our front door steps by the paper boy or paper girl. They were filled with news articles about the...
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Words Matter: What Language Does Your Clinic Speak?

Posted in Blog, Fertility Marketing, Infertility Marketing By guest contributor Kristen Magnacca As a busy health care provider, it’s easy to sometimes lose sight of your interactions with clients and patients, i.e., you can’t see the forest for all the trees. Your day is jam packed with patient appointments and administrative meetings. You have a pile of journals on your desk waiting to be read. Your staff might feel the same way too. Too...
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