The Marketing Mix: Promotions

Which Tactics Are Right For Your Company?
Advertising, public relations, sales, direct mail? So many choices, so little time, money and resources!

Once you have reviewed and evaluated the other “P’s” of the Marketing Mix, it is time to decide which techniques will work best to increase business and brand awareness. In fact, at this point, choosing the right techniques will be easy because you will have gained a thorough understanding of the marketplace, developed a great product or service that adds real value for your customers, priced it correctly, and are providing it by customer-focused employees in a location that your customers can easily access.

Market research also will have provided you with key data on the best ways to reach your potential customers. Once you decide and implement a technique, it is imperative you stay the course while continually monitoring the effectiveness of the tactic.

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