The Marketing Mix: Product

Posted in Blog Can You Build a Better Mousetrap? Product is one of the most important components of the Marketing Mix. You must produce an excellent product or service that customers want to buy. Otherwise, all the promotional techniques money can buy will not sell it in the marketplace. Continually evaluate your product or service by obtaining advice from the group who matters most: your customers. Frequent,...
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The Marketing Mix: Price

Posted in Blog Price: Is it Right? Correct pricing can be one of the most perplexing components of the marketing mix. Companies need to cover their costs and make a profit, but they must also be competitive and meet market demand and expectation. Good market research will provide essential clues to solving the pricing riddle. At whatever the price, customers must perceive a value to your product or service, or...
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The Marketing Mix: Place

Posted in Blog Location, Location, Location For many businesses, place is one of the most important aspects of the marketing mix. Restaurants, stores, medical offices and similar establishments need to be in the right location to attract the right customers. Many companies use distribution networks and/or a sales force, so location is a less important consideration for them. For others, the world wide Web has...
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To Baby or Not To Baby: That is the Question

Posted in Blog, Newsletter Articles Most fertility clinics have grappled with this question. Should they use a photo of a baby in an advertisement or brochure? Though many clinics regularly use babies as part of their marketing campaigns, others feel the sight of a baby is a painful experience for many of their potential patients — an excruciating reminder of a long sought yet unattainable dream. Traditionally, marketing...
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Infertility Marketing is More than the Flavor of the Month

Posted in Blog Thought you might be interested in this post from Seth Godin’s blog. Seth is considered by many to be one of the godfathers of social media marketing. What I like most about him is that his writing is short, concise and pithy. He does not mince words, but gets straight to the point. I really enjoyed this blog because it defines why I chose to specialize in infertility marketing. I love...
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