Posted in Newsletter Articles
Authors’ missed opportunity to start a dialogue replaced by hyperbole, selective statistics and a mean-spirited sensibility. read more
Posted in Blog, Fertility Marketing, Infertility Marketing
Have we marketers already forgotten the newspaper? Sometimes it seems like we have it. But it is important to remember what newspapers are — or used to be — in order to be successful in social media.
So let’s have a refresher course. Newspapers were delivered every morning to our front door steps by the paper boy or paper girl. They were filled with news articles about the... read more
Posted in Blog, Newsletter Articles
Most fertility clinics have grappled with this question. Should they use a photo of a baby in an advertisement or brochure? Though many clinics regularly use babies as part of their marketing campaigns, others feel the sight of a baby is a painful experience for many of their potential patients — an excruciating reminder of a long sought yet unattainable dream.
Traditionally, marketing... read more
Posted in Blog
Eenie, meenie, miney mo, which advertisement is a go?
One of the most confusing aspects of running a marketing program is figuring out which advertising vehicles will give you the best return on investment while simultaneously attracting new patients/clients and branding your company.
On any given day, the person in charge of advertising for your clinic or agency can be bombarded with sales... read more