Online Reputation Management

Posted in Blog, Fertility Marketing, Infertility Marketing Accentuate the Positive Remember Accentuate the Positive, that classic 40’s-era song that spread a positive message during a dark period before the end of World War II? Eliminate the negative, accentuate the positive, don’t mess with Mr. In-Between: these three lines all have applicability when you are trying to present a positive image to your potential customers. Even if their...
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The New Marketing Reality: Opportunities and Challenges for Fertility Practices and Agencies

Posted in Blog, Fertility Marketing, Infertility Marketing I don’t need to tell fertility providers about the toll the recession is taking on the infertility field: how couples are putting their baby plans on hold; how those needing infertility treatment are finding it difficult to pay for it when credit has stopped flowing or if they are fearful of losing their jobs and/or insurance coverage; or how some experts are predicting a 20% decrease in...
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Are You Paying Too Much or Too Little Attention to Your Competition?

Posted in Blog, Fertility Marketing, Infertility Marketing Is Embracing the Competition the New Black? We’ve all been there: worrying about what our competitors are doing, wishing we had thought of their great idea, regretting we hadn’t made more sales calls or anguishing over the possibility of lost market share. It’s easy to get upset about an aggressive competitor, but is that the best business approach? Perhaps not. What if you were...
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The Marketing Mix: Promotions

Posted in Blog Which Tactics Are Right For Your Company? Advertising, public relations, sales, direct mail? So many choices, so little time, money and resources! Once you have reviewed and evaluated the other “P’s” of the Marketing Mix, it is time to decide which techniques will work best to increase business and brand awareness. In fact, at this point, choosing the right techniques will be easy because...
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The Marketing Mix: Product

Posted in Blog Can You Build a Better Mousetrap? Product is one of the most important components of the Marketing Mix. You must produce an excellent product or service that customers want to buy. Otherwise, all the promotional techniques money can buy will not sell it in the marketplace. Continually evaluate your product or service by obtaining advice from the group who matters most: your customers. Frequent,...
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