Infertility Advertising: Show Me the ROI

Posted in Blog Eenie, meenie, miney mo, which advertisement is a go? One of the most confusing aspects of running a marketing program is figuring out which advertising vehicles will give you the best return on investment while simultaneously attracting new patients/clients and branding your company. On any given day, the person in charge of advertising for your clinic or agency can be bombarded with sales...
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Fertility Patient Seminars: Dead or Alive?

Posted in Blog, Newsletter Articles Patient seminars have long been a staple of many clinics’ marketing plans — for very good reasons. They are great ways to impart information and expertise to fertility consumers, plus they give potential patients the opportunity to meet the clinic’s physicians and other staff members and, perhaps, tour the facilities. But some administrators and physicians consider patient...
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What Patients Really Want From Fertility Marketing

Posted in Newsletter Articles Are You Reading Your Daily Blog Roll? Remember “What Women Want,” the movie starring an unmentionable male movie star as a chauvinistic (art imitating life) advertising executive who could read women’s minds? His “gift,” incurred after he accidentally hit his head, helped him achieve a better understanding of the opposite sex both professionally and personally. It...
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Finding and Retaining Clients

Posted in Home Page It’s All About Finding and Retaining Clients for Life…….. All of our efforts are focused on helping you find customers, and then keeping them for as long as possible — maybe for life, if you play your cards right. To us, a successful marketing plan means we have found you new clients — whether you call them customers, donors, patients or students — and then...
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