Rafflegate: Infertility Marketing Gone Wild or Much Ado About Nothing?

Posted in Newsletter Articles Yet another infertility “scandal,” but this time it’s occurring across the pond and concerns those “ugly American” advertisers and infertility marketers! The brouhaha erupted after an American fertility clinic and its British partner organized a patient education seminar in London where they raffled a free egg donation cycle as a way to attract participants. The...
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What Patients Really Want From Fertility Marketing

Posted in Newsletter Articles Are You Reading Your Daily Blog Roll? Remember “What Women Want,” the movie starring an unmentionable male movie star as a chauvinistic (art imitating life) advertising executive who could read women’s minds? His “gift,” incurred after he accidentally hit his head, helped him achieve a better understanding of the opposite sex both professionally and personally. It...
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The 80/20 Rule: Are You Using it to Your Advantage?

Posted in Newsletter Articles You’ve prob­a­bly heard of the 80/20 rule, but are you using it advan­ta­geously in your mar­ket­ing efforts? Use the 80/20 Rule to Your Mar­ket­ing Advantage In the early 1900’s, an Ital­ian econ­o­mist named Vil­fredo Pareto for­mu­lated this con­cept from his obser­va­tion that 80% of the land in Italy was owned by the wealth­i­est 20% of the pop­u­la­tion. Later he...
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Finding and Retaining Clients

Posted in Home Page It’s All About Finding and Retaining Clients for Life…….. All of our efforts are focused on helping you find customers, and then keeping them for as long as possible — maybe for life, if you play your cards right. To us, a successful marketing plan means we have found you new clients — whether you call them customers, donors, patients or students — and then...
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