Infertility Marketing is More than the Flavor of the Month

Posted in Blog Thought you might be interested in this post from Seth Godin’s blog. Seth is considered by many to be one of the godfathers of social media marketing. What I like most about him is that his writing is short, concise and pithy. He does not mince words, but gets straight to the point. I really enjoyed this blog because it defines why I chose to specialize in infertility marketing. I love...
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How Should the Infertility Field Respond to Eggsploitation?

Posted in Blog, Newsletter Articles Maybe you’ve seen its horrific trailer or have heard about it through the professional grapevine. And perhaps you’re thinking that it is just one more in a long line of attacks on the infertility field that will go away of its own accord. That may or may not be happen, But here are a few reasons why I think every infertility provider should be aware of the film and its creator, see...
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Fertility Patient Seminars: Dead or Alive?

Posted in Blog, Newsletter Articles Patient seminars have long been a staple of many clinics’ marketing plans — for very good reasons. They are great ways to impart information and expertise to fertility consumers, plus they give potential patients the opportunity to meet the clinic’s physicians and other staff members and, perhaps, tour the facilities. But some administrators and physicians consider patient...
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